A new way to sell wine

Imagine choosing a restaurant required looking at every dish from every single place in town. This is basically what we make wine shoppers do online. But instead we just say "let's get Thai" and then use an app to find the best place to make a reservation or order for us. Why can't we do the same for wine?

There's a theme for that

If someone likes brisk, aromatic whites from Europe, they should just be able to say that once and be done. Big Zins? Whole cluster reds? Organic orange wines? There's a theme for that. We can reduce 99.9% of what a shopper needs to look at by creating great themes, and then use technology to find the specific wines that deliver on quality and value for their preferences.

How Magia can extend your reach

Wine retailers

Retailers use Magia to generate recurring revenue with no new operational processes to learn. You already have inventory, order processing and fulfillment - the only thing you need is an innovative club model to use all that.

You can start by adding your product catalog to Magia and your store instantly becomes a source for Magia subscribers. If you want to take it to the next step, we provide a brandable service integrated into your website where you control the entire user experience.

More about retail

Wine writers

When your readers are buying wine, they probably don't remember that little Mt. Etna winery you wrote about last month.

However, with Magia you can easily repurpose existing content into themes that directly determine what wines your readers are buying. When a reader's shipment shows up with a wine selected from your theme, you've created a high level of engagement that deepens your relationship and grows your readership as they share your themes with other users.

Become an influencer


By creating themes for the types of wine you're drinking now, you can build your personal brand and keep guests engaged with the restaurant even when they're not there. Imagine a guest trying and loving a wine delivered from one of your themes - and the enthusiasm they'll have for coming back to the restaurant to share that experience with you.

Become an influencer

Wineries and importers

Wineries, winery groups and importers can now have direct influence on sell-through for the first time ever. With not much more work than an Instagram post, you can publish a theme for the brands you represent and even tell their story. Once selected by a user, the theme can automatically find and deliver its wines wherever they are in the market.

Become an influencer

Want to start creating themes? Join our beta program.

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